8 a.m. – Check-in

8:30 – 10 a.m. – Is Social Media Transformational? – Panel Discussion
Melanie James – University of Newcastle (Australia) (via Skype)
Dan Greenfield – Bernaise Source Media, Atlanta, GA
Stephanie Agresta – Porter Novelli, Atlanta, GA

10 a.m. – Break

10:30 – 11:30 a.m. – Integrating Social Media in Non-Profits Panel
Tom Watson – Bournemouth University (United Kingdom) (via Skype)
Richard Waters – North Carolina State University, Raleigh, NC
Sara Valkova – Emory Healthcare, Atlanta, GA

11:30 a.m. – 12:30 p.m. –  Integrating Social Media in Business and Industry Panel
Jeremy Pepper – Palisades Systems, Los Angeles, CA
Toby Bloomberg – Bloomberg Marketing/Diva Marketing, Atlanta, GA

12:30 pm – Lunch
Speaker: Lauren Fernandez, Public Relations Blogger, Dallas, TX

2:15 – 3 p.m. – Legal Issues with Employee Blogging
Perry Binder- Georgia State University, Atlanta, GA

3p.m. – Break

3:30 – 5:00 p.m. – Integrating Social Media in Government Panel
John Tedesco – Virginia Tech, Blacksburg, VA

6:30 p.m. – Dinner – Foundry Park Inn Ballroom
Introduction – Melissa Taylor, Porter Novelli, Atlanta, GA
Keynote speaker – Paula Berg, Southwest Airlines, Dallas TX


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